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Business Insights from Andrea Hill

Most Popular Article

What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    We don't get to tell people how to vote. This violates one of the most important responsibilities we have as human beings - respect for the other's right to his or her own values and opinions.
    Merchandising
    Gone are the days when a company could build a brand around things like good service, fast shipping, low prices, high quality, or good selection. Those things are now the minimum standard necessary to compete.
    Marketing
    Shopping and buying have changed dramatically, creating new challenges - and opportunities! - for digital marketing.
    Retail
    When you introduce someone to the joy of buying art the experience can be transformative. Consumers should have that experience buying designer jewelry.
    Branding
    Unlike a dream, your brand story has a destination - an ending that's clear to you from the beginning. Everything you do must be part of your brand story.

    Leadership
    Forgiveness in non-religious terms. How to live a life of forgiveness, which is really just a life of acceptance and gentleness.
    Management
    Many people become so overwhelmed at the notion of transforming their entire organization that they never get past thinking about it. Think much smaller.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    The definition of fair means to be free of favor to any side. But in business we really do favor some things.
    Management
    To be a better leader, be a student of business. This article gives advice on what areas to study and where to go to find that information.
    Management
    An annual employee review process can be a powerful driver for business growth and innovation. Unfortunately, in most companies it's not used for that at all. Here's how to improve.
    Management
    An entity worthy of allegiance, clearly defined challenges that require significant effort to achieve, and strong leadership. That’s the recipe for creating pride in a workplace.
    Management
    If business is about continuous improvement, then people must be continuously improving too. Giving better feedback will help your business improve.
    Management
    The job of leadership is a big one – whether it is leading a country or leading a department.
    Management
    Most folks don't think. We react, daydream, deny, endorse, commiserate, argue, wish, and even wonder. But being a thinker is different.
    Management
    There are several business skills you must cultivate to ensure the survival and profitability of your company.
    Management
    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.

    Video

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    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    I suspect the fear of being afraid is the most destructive fear of all.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.