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Business Insights from Andrea Hill

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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    While a healthy ego is essential to any business success, it is the ability to balance ego and humility that leads to the most influential leaders.
    Merchandising
    Marketing
    Having someone unsubscribe or opt out is an opportunity to not waste my precious resources talking to the wrong people.
    Retail
    You already know being in business for yourself is hard work. But working this hard for no money? Differentiate.
    Branding
    Two new studies tell us the new consumer is different and the luxury market is changing, but they don't tell you what to do about it. Here are some ideas.

    Leadership
    There are so many truisms we accept without evaluation, and many of these lessons were important teachings on the path to becoming an ethical adult. But not all of them.
    Management
    Things go wrong in business for a variety of reasons. Failure to create clear expectations is a big culprit.
    Management
    Many people become so overwhelmed at the notion of transforming their entire organization that they never get past thinking about it. Think much smaller.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    Better decision making starts with accepting requests gracefully and responding to them logically. Read on too see if you are guilty of a deflection strategy that gets in the way of good communication and results!
    Management
    A business living on auto-pilot ultimately dies of its own apathy. In business, every time is a time for change, and change is the only way to grow.
    Management
    Sexual harassment isn’t about sex. It’s about power.
    Management
    This failure to make connections is not isolated to the medical community. Business owners regularly fail to make the connections necessary to ensure the health of their businesses.
    Management
    To deliver outstanding customer service, create a customer service culture.
    Management
    A great leader goes beyond those characteristics to combine a blend of intense personal will with great humility.
    Management
    The bottom line is that the jewelry industry is going to be fine. But retailers and small manufacturers need to ask of themselves a few vital questions.

    Video

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    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"
    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    I suspect the fear of being afraid is the most destructive fear of all.