What a Trade Show Can Teach Us About Good Marketing

First Things First: There's an Order to Profitability
Principles of Graphic Design

Radical Inclusiveness - the Competitive Edge

Outstanding Customer Service is a Culture Thing

To Knock Off or Not to Knock-Off Designer Jewelry?
Marketing Strategy Uno: What Are Your Customers Up To?

You Need to Play the Long Game

Why Are We Still Fighting About Lab Grown Diamonds?

Everything You Know About Luxury Has Changed
Everything You Know About Luxury Has Changed

Tell Better Stories
It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!
When Each Option is Potentially a Bad One
Getting Focused
Karma Crackers in My Soup
Put Your Pain Under the Microscope
Don't be a Virtual Leader
Ego and Humility: Seeking the Right Balance for Business Success
Everything I Need to Know About Sexual Harassment I Learned in Kindergarten
Who Says Purgatory's Just for Catholics?
Be a Better Leader Part 4: Create a Strong Business Culture
The Secret to Small Business Success
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Strategy
"The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit
Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.
Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.
Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.
It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.
At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.








































