What a Trade Show Can Teach Us About Good Marketing

First Things First: There's an Order to Profitability
Principles of Graphic Design

Radical Inclusiveness - the Competitive Edge

Outstanding Customer Service is a Culture Thing

Post-conventional, on the road to Post-ironic

Kind of, Sort of, Free
Principles of Graphic Design

You're Selling to Feelings, Not Reason

Content is the New Branding and #WomenWithPens
Subterfuge
Don't Let This Industrial Revolution Pass You By
There’s No Pink Pill For This

Tell Better Stories
It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!
Be a Better Leader Part 5: Be the Brand Builder
Keep Your Mind On Your Goals
Change Mismanagement
Take a Hammer To It?
You Can't Tell Me What to Do!
Looking for Success? Implement a Management Framework.
First Things First: There's an Order to Profitability
Is it about the economy? It's about the leadership stupid.
When Each Option is Potentially a Bad One
Karma Crackers in My Soup
Video
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Strategy
Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.
"The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit
Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.
It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.









































