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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Christmas 2020 - a Reset

    Our magical Christmas expectations are a product of our privilege. Our notion that we have a right to big, bright, celebratory Christmases filled with cheer and holiday spirit and piles of presents is barely 80 years old. Christmas 2020 is more normal than you think.
    Merchandising

    Pricing Strategy . . .

    Most price resistance is actually the result of weak marketing and promotion. Here are some pricing strategy concepts to help you improve margins.
    Marketing

    Does the Jewelry Industry Have a Competitiveness Problem?

    Retail

    You're Selling to Feelings, Not Reason

    Consumers - female and male - buy based on emotion, not logic. No matter how many facts and statistics they cite, they ultimately buy based on how you made them feel.
    Branding

    Big Business Brand, Small Business Budget

    Small business owners must compete with large corporations for customers, so branding for the small business is more important than ever. This video teaches the basic elements necessary to create a Big Business Brand on a Small Business Budget.
    Leadership

    Remember This

    I want to remember this moment forever.
    Management

    It's Just Conflict

    Conflict has value. Any alliance without an occasional clash of diverging ideas will be as satisfying as a diet of chicken broth or a dip in a tepid bath.
    Management

    The Small Business Leadership Challenge

    Leadership requires a lot of consistency and discipline and is one of the biggest challenges facing small business owners.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Integrity is A Russian Doll

    An integrity-infused business is all-or-nothing. You’re either feeling it or you’re not, and if you’re not feeling it, it will bite you in the bottom line.
    Management

    What's "Fair" Anyway?

    The definition of fair means to be free of favor to any side. But in business we really do favor some things.
    Management

    The Small Business Leadership Challenge

    Leadership requires a lot of consistency and discipline and is one of the biggest challenges facing small business owners.
    Management

    An Improved Report Card

    If you want a quick insight injection on how to take goal setting and self-assessment to the next level, let this be your 5-minute primer.
    Management

    Caution! Don't Try This at Home

    The truth is, nearly every manager demonstrates a little FETCH once in a while.
    Management

    Karma Crackers in My Soup

    Push people because you owe it to them, not because they’ll appreciate it – because they won’t.
    Management

    Give Better Feedback - Get Better Results

    If business is about continuous improvement, then people must be continuously improving too. Giving better feedback will help your business improve.
    Management

    Don't Let This Industrial Revolution Pass You By

    Do you have enough information to analyze your business from product to price to timing to turns?
    Management

    Change Mismanagement

    The types of changes you should – and should not – make during a recession are the same types of change you should consider during a strong economy.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

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    jewelry industry, marketing

    marketing

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    I suspect the fear of being afraid is the most destructive fear of all.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Society and Culture

    Follow Social Articles

    More Empathy. Less Entitlement.

    Crazy-Ass Gods Get All the Press

    How to Argue

    It's Not About War. It's About Love.

    The Oldest Game in the (Rule) Book

    For All the Moms of the Not-Conventional

    (bowing low to The Economist) Great Minds Like a Think

    Our Grammarless Society

    It's Not Locker Room Talk. It's Violent Foreplay.

    Cynical? Just a Little