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Business Insights from Andrea Hill

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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Let's Not Do This

    I just read that key copy drivers for 2010 marketing include Anger, Greed, Fear, Guilt, Exclusivity, Salvation, and Flattery. Really? Ick.
    Merchandising

    The New Numbers Game

    With foot traffic down, suppliers are placing more focus on selling directly to consumers. The numbers game becomes an entirely different animal.
    Marketing

    It's a Large World After All

    Before you start fantasizing about being an international player, you might want to evaluate how much opportunity for growth still exists close to home.
    Retail

    Why Are We Still Fighting About Lab Grown Diamonds?

    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Branding

    It's Time to Tell Different Stories

    The jewelry industry needs to tell different stories if it wants to stay relevant.
    Leadership

    Platitudes 1:1

    There are so many truisms we accept without evaluation, and many of these lessons were important teachings on the path to becoming an ethical adult. But not all of them.
    Management

    Diddy or The Donald? What Should One Expect from an Employer (and what should we expect of ourselves?)

    We all owe ourselves and all our present and future employees something very important – a commitment to excellence and continuing knowledge development in our chosen fields of endeavor.
    Management

    An Improved Report Card

    If you want a quick insight injection on how to take goal setting and self-assessment to the next level, let this be your 5-minute primer.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Being a Better Leader Part 1: The Balancing Act

    First in a series of 8 articles on becoming a better leader. How do you balance patience with people against impatience with progress?
    Management

    Diddy or The Donald? What Should One Expect from an Employer (and what should we expect of ourselves?)

    We all owe ourselves and all our present and future employees something very important – a commitment to excellence and continuing knowledge development in our chosen fields of endeavor.
    Management

    Surviving Tough Times: Part I

    The Jewelry Design Professionals’ Network (JDPN) invited Andrea Hill to prepare two presentations for their members and students, to help them manage their careers and business during the Covid-19 crisis.
    Management

    No Poo Throwing

    Better decision making starts with accepting requests gracefully and responding to them logically. Read on too see if you are guilty of a deflection strategy that gets in the way of good communication and results!
    Management

    Right Action Begets Right Action

    The right action of which I speak is the right management, right planning and right leadership action necessary to run a profitable business that will fund the rest of our altruistic notions.
    Management

    Hello Kitty

    The question of how to create and sustain accountability for behavior is one that comes up regularly in business. The answer to this question is clear, but it’s not easy.
    Management

    Lead Like a Woman

    When female leaders are tough, they make the gossip sheet. When male leaders are tough, they call it news. But women are better leaders, and shouldn't emulate male leaders to fit in.
    Management

    On DNA, Ruts, and Getting Out of Your Comfort Zone

    Why business diversity? Because when a business embraces many different perspectives, thought processes, and world views, it fires up the collective brain.

    Video

    Check Out Our Youtube Channel!

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    jewelry industry, supply chain

    marketing, technology

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    I suspect the fear of being afraid is the most destructive fear of all.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Society and Culture

    Follow Social Articles

    Death Expands Life

    Guns, God, and Platitudes

    On Generation Bashing

    Not Other

    What On Earth Do We Do Now?

    Who Will I Stand For?

    It's Not Locker Room Talk. It's Violent Foreplay.

    For All the Moms of the Not-Conventional

    All Hail the CEO: The Trade-in of Democracy for Power

    Who Gets to Marry Whom? According to Which Religion?