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Business Insights from Andrea Hill

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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
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    Ethics

    To Knock Off or Not to Knock-Off Designer Jewelry?

    Designers throw their life savings and energy into creating jewelry lines. Custom jewelers are asked to copy it. How do we avoid knock off designer jewelry?
    Merchandising

    Marketing Strategy Uno: What Are Your Customers Up To?

    They key to a good marketing strategy is asking and answering the questions who is buying your stuff, how often do they buy it, and how much do they spend?
    Marketing

    You Need to Play the Long Game

    It takes patience and discipline to play the long game in business. But if you want to succeed, that's what you need to do. In this 6-minute video, business development expert Andrea Hill talks about the importance of treating your online marketing strategy as a way to create exponential value over time.
    Retail

    Why Are We Still Fighting About Lab Grown Diamonds?

    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Branding

    Everything You Know About Luxury Has Changed

    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.
    Leadership

    Remember This

    I want to remember this moment forever.
    Management

    Everything You Know About Luxury Has Changed

    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    When Each Option is Potentially a Bad One

    When faced with difficult options, all one can do is analyze it to the best of his or her ability, try to challenge all assumptions, then make a decision.
    Management

    Getting Focused

    Management

    Karma Crackers in My Soup

    Push people because you owe it to them, not because they’ll appreciate it – because they won’t.
    Management

    Put Your Pain Under the Microscope

    If you are experiencing a persistent pain in your business, don’t let it slide.
    Management

    Don't be a Virtual Leader

    If you find yourself assembling virtual teams of home-based contract workers, you will need to develop new skills and sensitivities to motivate, manage, and assess them.
    Management

    Ego and Humility: Seeking the Right Balance for Business Success

    While a healthy ego is essential to any business success, it is the ability to balance ego and humility that leads to the most influential leaders.
    Management

    Everything I Need to Know About Sexual Harassment I Learned in Kindergarten

    Sexual harassment isn’t about sex. It’s about power.
    Management

    Who Says Purgatory's Just for Catholics?

    Tips on how to make meetings more powerful, to develop strong facilitators, and to become more effective as a management team.
    Management

    Be a Better Leader Part 4: Create a Strong Business Culture

    Strong leaders are integral to healthy business behavior. To influence the behavior of your organization, define a business culture and cultural norms.
    Management

    The Secret to Small Business Success

    There are several business skills you must cultivate to ensure the survival and profitability of your company.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    jewelry industry, marketing

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Society and Culture

    Follow Social Articles

    Shades of Gray

    Let God Worry About It

    The White Conversation About Racism

    You Can't Have it Both Ways

    A Logic Puzzle About Gun Ownership

    Home School – Going for the Least Damage, When the Most Good Isn't an Option

    Death Expands Life

    When Politics Becomes Religion, We All Lose

    Must POTUS Believe in Evolution?

    What's the Real Problem with Health Care?