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Business Insights from Andrea Hill

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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    We Don't Get to Tell Employees How to Vote

    We don't get to tell people how to vote. This violates one of the most important responsibilities we have as human beings - respect for the other's right to his or her own values and opinions.
    Merchandising

    Marketing Strategy Dos (as in uno and tres): Unlimited Engagement

    Social media insights can supercharge your marketing strategy. Today, let's look at some of my favorite tools for tracking and analyzing social media engagement.
    Marketing

    The Real Real Thing

    Gone are the days when a company could build a brand around things like good service, fast shipping, low prices, high quality, or good selection. Those things are now the minimum standard necessary to compete.
    Retail

    Website Innovation: Beyond Cookie-Cutter to Business Value

    Stop! Before you drag-and-drop your way to a cookie-cutter website, think about your business value proposition. Do the work of website innovation.
    Branding

    Resolution #3: I Will Figure Out My Brand Story

    Unlike a dream, your brand story has a destination - an ending that's clear to you from the beginning. Everything you do must be part of your brand story.
    Leadership

    Not Funding Musk

    Management

    WYSIWYG

    Things go wrong in business for a variety of reasons. Failure to create clear expectations is a big culprit.
    Management

    Help is On the Way! (but did you ask for help?)

    Knowing you need help and willingness to ask for help are very different. Only those who truly want help can benefit. And help often determines success.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    All of the Responsibility, None of the Authority

    Here are some of the key structures that are absolutely necessary when converting to a more team-based organization.
    Management

    Being a Better Leader Part 1: The Balancing Act

    First in a series of 8 articles on becoming a better leader. How do you balance patience with people against impatience with progress?
    Management

    Giddy’up

    Managing risk requires an ability to analyze the pros and cons of each decision from an objective place. Here are some tips on how to do it.
    Management

    Right Action Begets Right Action

    The right action of which I speak is the right management, right planning and right leadership action necessary to run a profitable business that will fund the rest of our altruistic notions.
    Management

    Breakfast Lunch and Gratitude

    Focusing on weakness or even mediocrity at the expense of rewarding strength will lower the average performance of your organization.
    Management

    Change Mismanagement

    The types of changes you should – and should not – make during a recession are the same types of change you should consider during a strong economy.
    Management

    Give Better Feedback - Get Better Results

    If business is about continuous improvement, then people must be continuously improving too. Giving better feedback will help your business improve.
    Management

    Everything You Know About Luxury Has Changed

    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.
    Management

    Don't Play a Zero Sum Game

    Selling is understanding what a customer needs, then providing solution to their needs. A good sales effort tells the customer what to decide.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, supply chain

    marketing

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Society and Culture

    Follow Social Articles

    On Generation Bashing

    The Oldest Game in the (Rule) Book

    Trump Defined

    When Talking Gun Violence, Look at the Whole Picture

    Who Will I Stand For?

    Prayer for a Nation

    All Hail the CEO: The Trade-in of Democracy for Power

    Must POTUS Believe in Evolution?

    The White Conversation About Racism

    Crazy-Ass Gods Get All the Press