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Business Insights from Andrea Hill

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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community
    Merchandising
    Social media insights can supercharge your marketing strategy. Today, let's look at some of my favorite tools for tracking and analyzing social media engagement.
    Marketing
    A business living on auto-pilot ultimately dies of its own apathy. In business, every time is a time for change, and change is the only way to grow.
    Retail
    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Branding
    Once you are armed with insights about your customers' behavior both as shoppers and as online participants you can flesh out your marketing strategy.

    Leadership
    Reflections on the Day after Thanksgiving
    Management
    Too often, rationalizing is an unhappy accident that leads to loss of market share, loss of profit margin, loss of jobs, and loss of a business. Unintended consequences are expensive.
    Management
    Had I stopped to think deeply about it, I would have realized much sooner that profit and a higher purpose are not mutually exclusive.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    A great leader goes beyond those characteristics to combine a blend of intense personal will with great humility.
    Management
    To be a better leader, become the Chief Customer Finder. Foster a strong sales and service culture, support your sales organization, and demonstrate true customer leadership.
    Management
    What we really need now are a few good intentions.
    Management
    If you are experiencing a persistent pain in your business, don’t let it slide.
    Management
    Most folks don't think. We react, daydream, deny, endorse, commiserate, argue, wish, and even wonder. But being a thinker is different.
    Management
    Selling is understanding what a customer needs, then providing solution to their needs. A good sales effort tells the customer what to decide.
    Management
    Too often, rationalizing is an unhappy accident that leads to loss of market share, loss of profit margin, loss of jobs, and loss of a business. Unintended consequences are expensive.
    Management
    Management
    If business is about continuous improvement, then people must be continuously improving too. Giving better feedback will help your business improve.
    Management
    A thoughtful review of your business vision (the strategic one) will yield surprising insights that can jumpstart your business again.

    Video

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    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.