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Business Insights from Andrea Hill

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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Post-conventional, on the road to Post-ironic

    Some guidelines on how to implement business ethics in your environment.
    Merchandising

    Should I Pay for Text Marketing?

    Text marketing has its benefits, but is it worth the money?
    Marketing

    Imitation May be Flattering, but it's Expensive

    Remember - you don't need all the customers, you need the right customers. And genuine innovation is one sure way to reach an audience that is currently not being well-served.
    Retail

    In it to win it: Don't let generic retailers and pricing models drag you off your designer strategy

    You already know being in business for yourself is hard work. But working this hard for no money? Differentiate.
    Branding

    The Importance of Experiences

    Live from the Coral Ridge Mall in Iowa City, Iowa, Andrea Hill talks about the importance of offering your customers experiences that are relevant to your brand and your products.
    Leadership

    Who Picked Those Guys Anyway?

    We've come a long way, with a long way to go.
    Management

    No Poo Throwing

    Better decision making starts with accepting requests gracefully and responding to them logically. Read on too see if you are guilty of a deflection strategy that gets in the way of good communication and results!
    Management

    Getting Focused

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Be a Better Leader Part 5: Be the Brand Builder

    Strong brands are a direct reflection of strong leadership. Embrace your role as the primary brand builder for your organization.
    Management

    WYSIWYG

    Things go wrong in business for a variety of reasons. Failure to create clear expectations is a big culprit.
    Management

    Being a Better Leader Part 2: Be the Chief Customer Finder

    To be a better leader, become the Chief Customer Finder. Foster a strong sales and service culture, support your sales organization, and demonstrate true customer leadership.
    Management

    Integrity is A Russian Doll

    An integrity-infused business is all-or-nothing. You’re either feeling it or you’re not, and if you’re not feeling it, it will bite you in the bottom line.
    Management

    Giddy’up

    Managing risk requires an ability to analyze the pros and cons of each decision from an objective place. Here are some tips on how to do it.
    Management

    Give Better Feedback - Get Better Results

    If business is about continuous improvement, then people must be continuously improving too. Giving better feedback will help your business improve.
    Management

    Auld Lang Syne

    Many companies will conduct their annual employee reviews at the beginning of the new calendar year. Here are the key elements for ensuring a good review process.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    marketing

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    I suspect the fear of being afraid is the most destructive fear of all.

    Society and Culture

    Follow Social Articles

    Crazy-Ass Gods Get All the Press

    Must POTUS Believe in Evolution?

    Be the Change. Every Two Years.

    And Now for an African-American First Lady

    All Hail the CEO: The Trade-in of Democracy for Power

    Wet With Fear? Perhaps.

    Home School – Going for the Least Damage, When the Most Good Isn't an Option

    Not Other

    When Talking Gun Violence, Look at the Whole Picture

    For All the Moms of the Not-Conventional