What a Trade Show Can Teach Us About Good Marketing

First Things First: There's an Order to Profitability
Principles of Graphic Design

Radical Inclusiveness - the Competitive Edge

Outstanding Customer Service is a Culture Thing

Your (Character) Slip is Showing
Marketing Strategy Uno: What Are Your Customers Up To?

Marketing made manifest (Part II)

In it to win it: Don't let generic retailers and pricing models drag you off your designer strategy

Hold the crystal goblet, give me the Boone’s Farm
Ouch. That Will Hurt.
Being a Better Leader Part 3: Be a Student of Business
Embrace the Internet to Increase Business Value

Tell Better Stories
It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!
Put Your Pain Under the Microscope
There’s No Pink Pill For This
Sit. Crawl. Walk. Run. Stairs. The Strategic Process
Everything You Know About Luxury Has Changed
Everything I Need to Know About Sexual Harassment I Learned in Kindergarten
The Few, The Proud . . . Mostly the Few
Keep Your Mind On Your Goals
It's Just Conflict
Are You Writing Your Own Obituary?
Don't Let This Industrial Revolution Pass You By
Video
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Strategy
Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.
Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.
It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.
Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.
At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.
I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.








































