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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Let's Not Do This

    I just read that key copy drivers for 2010 marketing include Anger, Greed, Fear, Guilt, Exclusivity, Salvation, and Flattery. Really? Ick.
    Merchandising

    You Can't Fake This

    Here's an example of what happens when even one detail of your operations, sales, or marketing fails to be consistent with the brand you have created.
    Marketing

    Why does Verizon's Purchase of AOL Matter?

    It was all over the news this month - Verizon Communications will buy AOL, Inc. in a $4.4 billion deal. Yes, this is big news for investors and Verizon competitors, but does it matter to you? It certainly does, and here's why.
    Retail

    Why Are We Still Fighting About Lab Grown Diamonds?

    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Branding

    The Importance of Experiences

    Live from the Coral Ridge Mall in Iowa City, Iowa, Andrea Hill talks about the importance of offering your customers experiences that are relevant to your brand and your products.
    Leadership

    How We Evolve

    I suspect that the key to lifelong vitality may be the ability to change my own mind.
    Management

    Hello Kitty

    The question of how to create and sustain accountability for behavior is one that comes up regularly in business. The answer to this question is clear, but it’s not easy.
    Management

    Make Time to Plan

    Making time to plan is the most important thing you can do.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Would You Benefit From a Team-Based Business Model?

    If you have been looking for a way to help your organization move faster, get ahead of your competition, and produce higher quality, a team-based structure could be the approach you’ve been searching for.
    Management

    Embrace the Internet to Increase Business Value

    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
    Management

    Be a Better Leader Part 4: Create a Strong Business Culture

    Strong leaders are integral to healthy business behavior. To influence the behavior of your organization, define a business culture and cultural norms.
    Management

    Cinderella Teams and Giant Killers

    Small businesses have a distinct advantage that large businesses do not have, and one of the things we must do is exploit this advantage to the maximum extent. What is it? Our ability to be flat, networked, and flexible.
    Management

    The Rudiments of Engagement

    Getting a management team engaged is both financially and personally rewarding. The concepts described here will help get you started.
    Management

    The Small Business Leadership Challenge

    Leadership requires a lot of consistency and discipline and is one of the biggest challenges facing small business owners.
    Management

    Integrity is A Russian Doll

    An integrity-infused business is all-or-nothing. You’re either feeling it or you’re not, and if you’re not feeling it, it will bite you in the bottom line.
    Management

    Are You Writing Your Own Obituary?

    The bottom line is that the jewelry industry is going to be fine. But retailers and small manufacturers need to ask of themselves a few vital questions.
    Management

    Be a Better Leader Part 5: Be the Brand Builder

    Strong brands are a direct reflection of strong leadership. Embrace your role as the primary brand builder for your organization.
    Management

    Ego and Humility: Seeking the Right Balance for Business Success

    While a healthy ego is essential to any business success, it is the ability to balance ego and humility that leads to the most influential leaders.

    Video

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    jewelry industry, marketing

    jewelry industry, marketing

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Society and Culture

    Follow Social Articles

    Death Expands Life

    Must POTUS Believe in Evolution?

    Trump Defined

    The White Conversation About Racism

    A Logic Puzzle About Gun Ownership

    The Religion Trap

    We Are Who We Lead

    What On Earth Do We Do Now?

    Republican Suicide Pact

    Reflection 2017: Big Themes from Individual Choices