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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
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    Ethics

    What Your 2nd Grader Can Teach You About Business Ethics

    A little grade-school philosophy may be all you need to implement a successful business ethics program. The rewards will be significant.
    Merchandising

    No pain no gain? No sales!

    What pain are you alleviating, or what gain are you providing, with the product you sell? No pain, no gain . . . you have to offer at least one!
    Marketing

    The Digital Marketing Challenge for Luxury Business

    Shopping and buying have changed dramatically, creating new challenges - and opportunities! - for digital marketing.
    Retail

    You're Selling to Feelings, Not Reason

    Consumers - female and male - buy based on emotion, not logic. No matter how many facts and statistics they cite, they ultimately buy based on how you made them feel.
    Branding

    Change Mismanagement

    The types of changes you should – and should not – make during a recession are the same types of change you should consider during a strong economy.
    Leadership

    On Excess

    Our landfills are full, our houses are stuffed, our pockets are empty, and our country - one of the richest in the world - rates abysmally low on every 'happiness' index. It just doesn't have to be this way. Being happy with less is not the same as not-having. The true path to balance is to be utterly conscious about what matters to you, and refusing to be preoccupied with the rest.
    Management

    On DNA, Ruts, and Getting Out of Your Comfort Zone

    Why business diversity? Because when a business embraces many different perspectives, thought processes, and world views, it fires up the collective brain.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    The Small Business Leadership Challenge

    Leadership requires a lot of consistency and discipline and is one of the biggest challenges facing small business owners.
    Management

    All of the Responsibility, None of the Authority

    Here are some of the key structures that are absolutely necessary when converting to a more team-based organization.
    Management

    Everything You Know About Luxury Has Changed

    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.
    Management

    Right Action Begets Right Action

    The right action of which I speak is the right management, right planning and right leadership action necessary to run a profitable business that will fund the rest of our altruistic notions.
    Management

    Past Time for Change - A Post to the Jewelry Industry

    A business living on auto-pilot ultimately dies of its own apathy. In business, every time is a time for change, and change is the only way to grow.
    Management

    Evaluating Business Software Programs? Dig Deeper From the Beginning

    When investigating business software programs always start by evaluating the underlying code and technology and how the software is designed.
    Management

    What's Your Business Vision?

    A thoughtful review of your business vision (the strategic one) will yield surprising insights that can jumpstart your business again.
    Management

    Sit. Crawl. Walk. Run. Stairs. The Strategic Process

    If you follow a logical, tested, practical strategic process, you can implement all the strategic building blocks your company needs to be competitive and successful.
    Management

    You Can't Tell Me What to Do!

    When I consult for entrepreneurs I invariably encounter some version of this problem. The entrepreneurs who have hired me like the idea of enhanced planning and communication, but they always balk when they realize that they, too, must use the systems that are being put in place.

    Video

    Check Out Our Youtube Channel!

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    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, supply chain

    marketing, management

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    I suspect the fear of being afraid is the most destructive fear of all.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    Society and Culture

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    Not Other

    The White Conversation About Racism

    Who is Worthy Anyway?

    What's the Real Problem with Health Care?

    It Really is up to Women

    Republican Suicide Pact

    Home School – Going for the Least Damage, When the Most Good Isn't an Option

    Who Gets to Marry Whom? According to Which Religion?

    When Politics Becomes Religion, We All Lose

    NASCAR for Politicos