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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Let's Not Do This

    I just read that key copy drivers for 2010 marketing include Anger, Greed, Fear, Guilt, Exclusivity, Salvation, and Flattery. Really? Ick.
    Merchandising

    Old Advice New

    Somebody always makes money during a recession. Might as well be you.
    Marketing

    Marketing Ideas for Right Now

    Andrea offers several marketing ideas to consider right away, and shares a free software offer from a digital meeting provider.
    Retail

    Embrace the Internet to Increase Business Value

    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
    Branding

    Design Isn’t Decoration. It’s Strategic Infrastructure.

    Leadership

    Put the Kids in Charge

    Put the Kids in Charge

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Your (Character) Slip is Showing

    The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community
    Management

    Getting Focused

    Management

    Embrace the Internet to Increase Business Value

    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
    Management

    Don't be a Virtual Leader

    If you find yourself assembling virtual teams of home-based contract workers, you will need to develop new skills and sensitivities to motivate, manage, and assess them.
    Management

    An Improved Report Card

    If you want a quick insight injection on how to take goal setting and self-assessment to the next level, let this be your 5-minute primer.
    Management

    Looking for Success? Implement a Management Framework.

    You've created a business strategy, minimum viable product or service, and a business plan. Now you need goals, measurable objectives, and a method of monitoring and managing results; in other words, a Management Framework. This article compares and explains your options.
    Management

    Your Twitch is Showing

    Twitch your nose all you want, but then you should probably get down to the grown-up work of evaluating, making informed decisions, being patient, accepting current reality, and creating incremental change.
    Management

    Criticism: The fire in the forge of great leadership

    A great leader goes beyond those characteristics to combine a blend of intense personal will with great humility.
    Management

    Is it about the economy? It's about the leadership stupid.

    The job of leadership is a big one – whether it is leading a country or leading a department.
    Management

    The Knee Bone's Connected to the . . . (or, A Cure for All Manner of Social Problems

    This failure to make connections is not isolated to the medical community. Business owners regularly fail to make the connections necessary to ensure the health of their businesses.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    marketing

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    I suspect the fear of being afraid is the most destructive fear of all.

    Society and Culture

    Follow Social Articles

    You Can't Have it Both Ways

    Ten Questions to Better Parenting

    My Granddaughter's Heroes

    For All the Moms of the Not-Conventional

    Now, Let's Really Go, Joe. I'm hopeful.

    A Logic Puzzle About Gun Ownership

    Trump Defined

    When Leadership is Lacking, Nothing Else Matters

    The Bitter Cycle of Victimhood

    Crazy-Ass Gods Get All the Press