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Business Insights from Andrea Hill

Most Popular Article

What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    A little grade-school philosophy may be all you need to implement a successful business ethics program. The rewards will be significant.
    Merchandising
    Text marketing has its benefits, but is it worth the money?
    Marketing
    Having someone unsubscribe or opt out is an opportunity to not waste my precious resources talking to the wrong people.
    Retail
    When you introduce someone to the joy of buying art the experience can be transformative. Consumers should have that experience buying designer jewelry.
    Branding
    This business made its values and strategy so transparent that we as customers can see what matters to them and why they matter to us. That's branding.

    Leadership
    Management
    If the dangerous belief that mediocrity is acceptable, or that experts and intellectuals represent some vague threat, has wormed its way into your psyche, you have reason to be concerned.
    Management
    Focusing on weakness or even mediocrity at the expense of rewarding strength will lower the average performance of your organization.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    Twitch your nose all you want, but then you should probably get down to the grown-up work of evaluating, making informed decisions, being patient, accepting current reality, and creating incremental change.
    Management
    Many people become so overwhelmed at the notion of transforming their entire organization that they never get past thinking about it. Think much smaller.
    Management
    A great leader goes beyond those characteristics to combine a blend of intense personal will with great humility.
    Management
    Too often, rationalizing is an unhappy accident that leads to loss of market share, loss of profit margin, loss of jobs, and loss of a business. Unintended consequences are expensive.
    Management
    If the dangerous belief that mediocrity is acceptable, or that experts and intellectuals represent some vague threat, has wormed its way into your psyche, you have reason to be concerned.
    Management
    While a healthy ego is essential to any business success, it is the ability to balance ego and humility that leads to the most influential leaders.
    Management
    To be a better leader, be a student of business. This article gives advice on what areas to study and where to go to find that information.
    Management
    Many companies will conduct their annual employee reviews at the beginning of the new calendar year. Here are the key elements for ensuring a good review process.
    Management
    Getting a management team engaged is both financially and personally rewarding. The concepts described here will help get you started.
    Management
    The truth is, nearly every manager demonstrates a little FETCH once in a while.

    Video

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    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    I suspect the fear of being afraid is the most destructive fear of all.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit