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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Crazy-Ass Gods Get All the Press

    Apparently we need to start saying crazy things like "God doesn't want children to go hungry and without health care!!", "God doesn't want us to cut education and give that money to billion dollar oil companies who will be profitable either way!!" "God gets to decide who is worthy enough to go to heaven!"
    Merchandising

    It's Time to Tell Different Stories

    The jewelry industry needs to tell different stories if it wants to stay relevant.
    Marketing

    Cut! Cut! Copy, Print

    At some point we all end up either writing our own marketing or working with someone who is writing our marketing. Here are some tricks for putting what we want on paper.
    Retail

    Website Innovation: Beyond Cookie-Cutter to Business Value

    Stop! Before you drag-and-drop your way to a cookie-cutter website, think about your business value proposition. Do the work of website innovation.
    Branding

    Can You Put 200,000 Miles On Your Brand?

    But building a brand requires commitment to every aspect of your business, from the quality and cost of components, to post-sale support, and all the way through long-term product satisfaction.
    Leadership

    GPS for your Future

    Management

    The Administrative Answer to Wisdom at Work

    The larger a business grows, the more difficult it is to manage communication among all of its constituents. Some policies are unavoidable, but it is desirable for an environment to operate on sound principles rather than rules and policies to the greatest extent possible.
    Management

    Put Your Pain Under the Microscope

    If you are experiencing a persistent pain in your business, don’t let it slide.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Make Time to Plan

    Making time to plan is the most important thing you can do.
    Management

    The Gift That Keeps On Giving? Technical Skills

    You already know that reading, writing, and an education are a requirement for success. Now you must add technical skills to that list.
    Management

    All of the Responsibility, None of the Authority

    Here are some of the key structures that are absolutely necessary when converting to a more team-based organization.
    Management

    Getting Employee Reviews Right

    An annual employee review process can be a powerful driver for business growth and innovation. Unfortunately, in most companies it's not used for that at all. Here's how to improve.
    Management

    Lead Like a Woman

    When female leaders are tough, they make the gossip sheet. When male leaders are tough, they call it news. But women are better leaders, and shouldn't emulate male leaders to fit in.
    Management

    Give Better Feedback - Get Better Results

    If business is about continuous improvement, then people must be continuously improving too. Giving better feedback will help your business improve.
    Management

    Embrace the Internet to Increase Business Value

    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
    Management

    Don't be a Virtual Leader

    If you find yourself assembling virtual teams of home-based contract workers, you will need to develop new skills and sensitivities to motivate, manage, and assess them.
    Management

    Everything I Need to Know About Sexual Harassment I Learned in Kindergarten

    Sexual harassment isn’t about sex. It’s about power.
    Management

    Being a Better Leader Part 3: Be a Student of Business

    To be a better leader, be a student of business. This article gives advice on what areas to study and where to go to find that information.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    marketing

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Society and Culture

    Follow Social Articles

    All Hail the CEO: The Trade-in of Democracy for Power

    What's the Real Problem with Health Care?

    For All the Moms of the Not-Conventional

    My Granddaughter's Heroes

    Shades of Gray

    The Oldest Game in the (Rule) Book

    Let God Worry About It

    Facts Are Facts

    What Were We Thinking?

    Zero Sum Gamers and the Covid-19 Moment