Most Popular Article
The Value (and the point) Is in the Process
Commitment to continuously improving the processes of the business IS a commitment to results, but it brings with it the possibility of evolution and innovation. Here's why you should focus on process over results.
Let's Not Do This
I just read that key copy drivers for 2010 marketing include Anger, Greed, Fear, Guilt, Exclusivity, Salvation, and Flattery. Really? Ick.
Pricing Strategy . . .
Most price resistance is actually the result of weak marketing and promotion. Here are some pricing strategy concepts to help you improve margins.
Still Playing Dress-up in Your Parents' Clothes?
Most people don't know where to start with branding. They're not even sure what it is.
To Knock Off or Not to Knock-Off Designer Jewelry?
Designers throw their life savings and energy into creating jewelry lines. Custom jewelers are asked to copy it. How do we avoid knock off designer jewelry?
You Need to Attract the New Consumer. Now What?
Two new studies tell us the new consumer is different and the luxury market is changing, but they don't tell you what to do about it. Here are some ideas.
Integrity is A Russian Doll
An integrity-infused business is all-or-nothing. You’re either feeling it or you’re not, and if you’re not feeling it, it will bite you in the bottom line.
Are You Writing Your Own Obituary?
The bottom line is that the jewelry industry is going to be fine. But retailers and small manufacturers need to ask of themselves a few vital questions.
Your (Character) Slip is Showing
The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community
Tell Better Stories
It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!
The Gift That Keeps On Giving? Technical Skills
You already know that reading, writing, and an education are a requirement for success. Now you must add technical skills to that list.
Looking for Success? Implement a Management Framework.
You've created a business strategy, minimum viable product or service, and a business plan. Now you need goals, measurable objectives, and a method of monitoring and managing results; in other words, a Management Framework. This article compares and explains your options.
The Lost Art of Intention
What we really need now are a few good intentions.
Give Better Feedback - Get Better Results
If business is about continuous improvement, then people must be continuously improving too. Giving better feedback will help your business improve.
Being a Better Leader Part 2: Be the Chief Customer Finder
To be a better leader, become the Chief Customer Finder. Foster a strong sales and service culture, support your sales organization, and demonstrate true customer leadership.
Are You Writing Your Own Obituary?
The bottom line is that the jewelry industry is going to be fine. But retailers and small manufacturers need to ask of themselves a few vital questions.
Don't be a Virtual Leader
If you find yourself assembling virtual teams of home-based contract workers, you will need to develop new skills and sensitivities to motivate, manage, and assess them.
Being a Better Leader Part 3: Be a Student of Business
To be a better leader, be a student of business. This article gives advice on what areas to study and where to go to find that information.
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