Skip to main content

Business Insights from Andrea Hill

Latest Posts

Most Popular Article

The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
Read the full article
Follow Andrea Hill's Business Posts

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
read more

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
read more

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
read more

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
read more
    Reflections
    Follow Reflections
    Ethics

    Gender Bias in the Jewelry Industry

    Gender bias is not unique to the jewelry industry. But as a small industry that predominantly serves women, addressing it may be essential to our survival.
    Merchandising

    7 Steps to Banishing Bad Aphorisms

    How you market determines how your customers respond to you. That's definitely not something to leave to chance.
    Marketing

    Surviving Tough Times Part II

    The Jewelry Design Professionals’ Network (JDPN) invited Andrea Hill to prepare two presentations for their members and students regarding how to manage their careers and businesses during the Covid-19 pandemic.
    Retail

    Why Are We Still Fighting About Lab Grown Diamonds?

    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Branding

    What's Your Merchandising Point of View?

    Your Merchandising Point of View is the thing that draws your ideal customers in, keeps them engaged, and differentiates you from your competitors.
    Leadership

    Only a Small Dose, Please

    We humans are so frail. We need our truths spread out in small doses.
    Management

    Is it about the economy? It's about the leadership stupid.

    The job of leadership is a big one – whether it is leading a country or leading a department.
    Management

    Sit. Crawl. Walk. Run. Stairs. The Strategic Process

    If you follow a logical, tested, practical strategic process, you can implement all the strategic building blocks your company needs to be competitive and successful.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    You Can't Tell Me What to Do!

    When I consult for entrepreneurs I invariably encounter some version of this problem. The entrepreneurs who have hired me like the idea of enhanced planning and communication, but they always balk when they realize that they, too, must use the systems that are being put in place.
    Management

    Ego and Humility: Seeking the Right Balance for Business Success

    While a healthy ego is essential to any business success, it is the ability to balance ego and humility that leads to the most influential leaders.
    Management

    Sit. Crawl. Walk. Run. Stairs. The Strategic Process

    If you follow a logical, tested, practical strategic process, you can implement all the strategic building blocks your company needs to be competitive and successful.
    Management

    An Improved Report Card

    If you want a quick insight injection on how to take goal setting and self-assessment to the next level, let this be your 5-minute primer.
    Management

    It's Just Conflict

    Conflict has value. Any alliance without an occasional clash of diverging ideas will be as satisfying as a diet of chicken broth or a dip in a tepid bath.
    Management

    Breakfast Lunch and Gratitude

    Focusing on weakness or even mediocrity at the expense of rewarding strength will lower the average performance of your organization.
    Management

    Being a Better Leader Part 3: Be a Student of Business

    To be a better leader, be a student of business. This article gives advice on what areas to study and where to go to find that information.
    Management

    I Had This Wrong for 20 Years: Profit is Not a Purpose

    Had I stopped to think deeply about it, I would have realized much sooner that profit and a higher purpose are not mutually exclusive.
    Management

    Surviving Tough Times: Part I

    The Jewelry Design Professionals’ Network (JDPN) invited Andrea Hill to prepare two presentations for their members and students, to help them manage their careers and business during the Covid-19 crisis.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

    Subscribe on Youtube
    Get Alerts for New Videos

    jewelry industry, marketing

    jewelry industry, marketing

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    I suspect the fear of being afraid is the most destructive fear of all.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Society and Culture

    Follow Social Articles

    It Really is up to Women

    A Logic Puzzle About Gun Ownership

    Trump Defined

    (bowing low to The Economist) Great Minds Like a Think

    NASCAR for Politicos

    How Do You Bend the Lens?

    You Can't Have it Both Ways

    Zero Sum Gamers and the Covid-19 Moment

    Prayer for a Nation

    When Politics Becomes Religion, We All Lose