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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
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    Ethics

    What Your 2nd Grader Can Teach You About Business Ethics

    A little grade-school philosophy may be all you need to implement a successful business ethics program. The rewards will be significant.
    Merchandising

    Website Innovation: Beyond Cookie-Cutter to Business Value

    Stop! Before you drag-and-drop your way to a cookie-cutter website, think about your business value proposition. Do the work of website innovation.
    Marketing

    Hold the crystal goblet, give me the Boone’s Farm

    Given a choice between delivery devices and content (assuming the delivery device isn’t required to get at the content) one should choose the content!
    Retail

    To Knock Off or Not to Knock-Off Designer Jewelry?

    Designers throw their life savings and energy into creating jewelry lines. Custom jewelers are asked to copy it. How do we avoid knock off designer jewelry?
    Branding

    Your (Character) Slip is Showing

    The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community
    Leadership

    We Could Just Try This

    I suspect that if everyone comprehended the true natures of opinion and belief versus fact and ethics, there would be more constructive debate and less mindless conflict.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Change Mismanagement

    The types of changes you should – and should not – make during a recession are the same types of change you should consider during a strong economy.
    Management

    The Secret to Small Business Success

    There are several business skills you must cultivate to ensure the survival and profitability of your company.
    Management

    That cash won't hatch! Don't let your strategic players just sit on it.

    Managing a business through recession is all about cash flow. Keep in mind the entire system when you try to figure out who is sitting on your cash.
    Management

    All of the Responsibility, None of the Authority

    Here are some of the key structures that are absolutely necessary when converting to a more team-based organization.
    Management

    Simple But Not Easy

    Though being a good leader is hard work, the components are simply common-sense.
    Management

    The Administrative Answer to Wisdom at Work

    The larger a business grows, the more difficult it is to manage communication among all of its constituents. Some policies are unavoidable, but it is desirable for an environment to operate on sound principles rather than rules and policies to the greatest extent possible.
    Management

    Don't Let This Industrial Revolution Pass You By

    Do you have enough information to analyze your business from product to price to timing to turns?
    Management

    What's Your Business Vision?

    A thoughtful review of your business vision (the strategic one) will yield surprising insights that can jumpstart your business again.
    Management

    I Had This Wrong for 20 Years: Profit is Not a Purpose

    Had I stopped to think deeply about it, I would have realized much sooner that profit and a higher purpose are not mutually exclusive.
    Management

    We Are Our Own Tragic Villains

    Too often, rationalizing is an unhappy accident that leads to loss of market share, loss of profit margin, loss of jobs, and loss of a business. Unintended consequences are expensive.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    jewelry industry, marketing

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    I suspect the fear of being afraid is the most destructive fear of all.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Society and Culture

    Follow Social Articles

    And Now for an African-American First Lady

    Who Will I Stand For?

    It's Not About War. It's About Love.

    You Can't Have it Both Ways

    Must POTUS Believe in Evolution?

    Let God Worry About It

    Our Grammarless Society

    A Logic Puzzle About Gun Ownership

    Reflection 2017: Big Themes from Individual Choices

    Education 3.0