What a Trade Show Can Teach Us About Good Marketing

First Things First: There's an Order to Profitability
Principles of Graphic Design

Radical Inclusiveness - the Competitive Edge

Outstanding Customer Service is a Culture Thing

Let's Not Do This

You Need to Attract the New Consumer. Now What?

Marketing to Women - Avoid Good|Better|Best Selling

To Knock Off or Not to Knock-Off Designer Jewelry?

Outstanding Customer Service is a Culture Thing
Subterfuge
Giddy’up

Tell Better Stories
It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!
Right Action Begets Right Action
Caution! Don't Try This at Home
A Reflection on our National Obsession with Mediocrity (and what it means for business)
Compensation Advice for Retailers
Auld Lang Syne
How to Be a Terrific Manager Without Trying
Integrity is A Russian Doll
Getting Focused
Change Mismanagement
Put Your Pain Under the Microscope
Video
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Strategy
Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.
"The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit
Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.
Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.









































