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Business Insights from Andrea Hill

Most Popular Article

What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.

First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).

Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.

Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.

Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.

    Ethics
    Our magical Christmas expectations are a product of our privilege. Our notion that we have a right to big, bright, celebratory Christmases filled with cheer and holiday spirit and piles of presents is barely 80 years old. Christmas 2020 is more normal than you think.
    Merchandising
    Publicity is not really free – there is a cost to the effort. But in a world where branding, where telling our stories and connecting to our customers (beyond price, selection and service) is essential, it’s a powerful way of making meaningful contact. And it’s sort of free.
    Marketing
    Given a choice between delivery devices and content (assuming the delivery device isn’t required to get at the content) one should choose the content!
    Retail
    Stop! Before you drag-and-drop your way to a cookie-cutter website, think about your business value proposition. Do the work of website innovation.
    Branding
    The most powerful thing a small business owner can do is be an effective leader, and ensure his entire organization conveys a strong message of character and integrity to his business community

    Leadership
    Whatever it is that you want in life, just put it out there. Sooner than you think, it happens. The challenge isn't to get it -- it's to stop running from it.
    Management
    Things go wrong in business for a variety of reasons. Failure to create clear expectations is a big culprit.
    Management
    We all owe ourselves and all our present and future employees something very important – a commitment to excellence and continuing knowledge development in our chosen fields of endeavor.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Management
    Twitch your nose all you want, but then you should probably get down to the grown-up work of evaluating, making informed decisions, being patient, accepting current reality, and creating incremental change.
    Management
    Strong brands are a direct reflection of strong leadership. Embrace your role as the primary brand builder for your organization.
    Management
    You've created a business strategy, minimum viable product or service, and a business plan. Now you need goals, measurable objectives, and a method of monitoring and managing results; in other words, a Management Framework. This article compares and explains your options.
    Management
    Most folks don't think. We react, daydream, deny, endorse, commiserate, argue, wish, and even wonder. But being a thinker is different.
    Management
    If you want a quick insight injection on how to take goal setting and self-assessment to the next level, let this be your 5-minute primer.
    Management
    Many companies will conduct their annual employee reviews at the beginning of the new calendar year. Here are the key elements for ensuring a good review process.
    Management
    An entity worthy of allegiance, clearly defined challenges that require significant effort to achieve, and strong leadership. That’s the recipe for creating pride in a workplace.
    Management
    A business living on auto-pilot ultimately dies of its own apathy. In business, every time is a time for change, and change is the only way to grow.
    Management
    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.
    Management
    The bottom line is that the jewelry industry is going to be fine. But retailers and small manufacturers need to ask of themselves a few vital questions.

    Video

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    I suspect the fear of being afraid is the most destructive fear of all.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"