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What a Trade Show Can Teach Us About Good Marketing

Trade shows function like temporary cities, bringing buyers, sellers, education, marketing, and operations into one shared space. When they work, alignment is visible. When they don’t, misalignment is just as clear. This article uses trade shows as an analogy for B2B marketing, exploring what happens when organizations lose focus on their primary customer, how drift happens quietly, and what it takes to restore clarity and long-term value.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Dignity At Work Shouldn't Be a Contradiction

    What does it mean to honor an employee's dignity?
    Merchandising

    Nurture Vendor Relationships for Retail Success

    Your approach to and appreciation for vendor relationships plays a vital role in your success. Retailers who actively build product channels reap the rewards.
    Marketing

    Guilty Pleasures

    But the sale prices we see today are the desperation moves of companies that have run out of ideas for getting customers in the door. Margins are essential to survival. Always.
    Retail

    Why Are We Still Fighting About Lab Grown Diamonds?

    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Branding

    Still Playing Dress-up in Your Parents' Clothes?

    Most people don't know where to start with branding. They're not even sure what it is.
    Leadership

    Natural Christmas Tree

    Natural Christmas Tree
    Management

    On DNA, Ruts, and Getting Out of Your Comfort Zone

    Why business diversity? Because when a business embraces many different perspectives, thought processes, and world views, it fires up the collective brain.
    Management

    Diddy or The Donald? What Should One Expect from an Employer (and what should we expect of ourselves?)

    We all owe ourselves and all our present and future employees something very important – a commitment to excellence and continuing knowledge development in our chosen fields of endeavor.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Would You Benefit From a Team-Based Business Model?

    If you have been looking for a way to help your organization move faster, get ahead of your competition, and produce higher quality, a team-based structure could be the approach you’ve been searching for.
    Management

    The Gift That Keeps On Giving? Technical Skills

    You already know that reading, writing, and an education are a requirement for success. Now you must add technical skills to that list.
    Management

    Right Action Begets Right Action

    The right action of which I speak is the right management, right planning and right leadership action necessary to run a profitable business that will fund the rest of our altruistic notions.
    Management

    A Reflection on our National Obsession with Mediocrity (and what it means for business)

    If the dangerous belief that mediocrity is acceptable, or that experts and intellectuals represent some vague threat, has wormed its way into your psyche, you have reason to be concerned.
    Management

    Take a Hammer To It?

    I don’t think companies can afford to continue to operate in the old hierarchical ways. Those structures will be the dinosaur bones in the dirt within this century.
    Management

    Lead Like a Woman

    When female leaders are tough, they make the gossip sheet. When male leaders are tough, they call it news. But women are better leaders, and shouldn't emulate male leaders to fit in.
    Management

    Be a Better Leader Part 5: Be the Brand Builder

    Strong brands are a direct reflection of strong leadership. Embrace your role as the primary brand builder for your organization.
    Management

    Cinderella Teams and Giant Killers

    Small businesses have a distinct advantage that large businesses do not have, and one of the things we must do is exploit this advantage to the maximum extent. What is it? Our ability to be flat, networked, and flexible.
    Management

    What's "Fair" Anyway?

    The definition of fair means to be free of favor to any side. But in business we really do favor some things.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, supply chain

    marketing, strategy

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    I suspect the fear of being afraid is the most destructive fear of all.

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Society and Culture

    Follow Social Articles

    You Can't Have it Both Ways

    Must POTUS Believe in Evolution?

    All Hail the CEO: The Trade-in of Democracy for Power

    Christmas 2020 - a Reset

    Pop Gossip and Bloated Self Esteem

    Humanity is Not a Zero Sum Game

    The Religion Trap

    You Don't Own Me

    More Empathy. Less Entitlement.

    Crazy-Ass Gods Get All the Press