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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
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    Ethics

    Integrity is A Russian Doll

    An integrity-infused business is all-or-nothing. You’re either feeling it or you’re not, and if you’re not feeling it, it will bite you in the bottom line.
    Merchandising

    Curiosity Saved the Cat

    The jewelry industry needs a massive injection of curiosity if it is going to create a profitable new reality.
    Marketing

    Know the Message in Your Medium

    Remember the book – and the saying – the medium is the message? Marketers must consider the mediums that are most relevant for the delivery of the message.
    Retail

    You're Selling to Feelings, Not Reason

    Consumers - female and male - buy based on emotion, not logic. No matter how many facts and statistics they cite, they ultimately buy based on how you made them feel.
    Branding

    You Can't Fake This

    Here's an example of what happens when even one detail of your operations, sales, or marketing fails to be consistent with the brand you have created.
    Leadership

    Stop Running from Your Dreams

    Whatever it is that you want in life, just put it out there. Sooner than you think, it happens. The challenge isn't to get it -- it's to stop running from it.
    Management

    Sit. Crawl. Walk. Run. Stairs. The Strategic Process

    If you follow a logical, tested, practical strategic process, you can implement all the strategic building blocks your company needs to be competitive and successful.
    Management

    Breakfast Lunch and Gratitude

    Focusing on weakness or even mediocrity at the expense of rewarding strength will lower the average performance of your organization.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Criticism: The fire in the forge of great leadership

    A great leader goes beyond those characteristics to combine a blend of intense personal will with great humility.
    Management

    A Reflection on our National Obsession with Mediocrity (and what it means for business)

    If the dangerous belief that mediocrity is acceptable, or that experts and intellectuals represent some vague threat, has wormed its way into your psyche, you have reason to be concerned.
    Management

    The Secret to Small Business Success

    There are several business skills you must cultivate to ensure the survival and profitability of your company.
    Management

    Put Your Pain Under the Microscope

    If you are experiencing a persistent pain in your business, don’t let it slide.
    Management

    It's Just Conflict

    Conflict has value. Any alliance without an occasional clash of diverging ideas will be as satisfying as a diet of chicken broth or a dip in a tepid bath.
    Management

    Everything You Know About Luxury Has Changed

    Millennials are changing everything we know about luxury. Here are 5 key areas your luxury business must master to stay relevant.
    Management

    The Rudiments of Engagement

    Getting a management team engaged is both financially and personally rewarding. The concepts described here will help get you started.
    Management

    Your Twitch is Showing

    Twitch your nose all you want, but then you should probably get down to the grown-up work of evaluating, making informed decisions, being patient, accepting current reality, and creating incremental change.
    Management

    You Can't Tell Me What to Do!

    When I consult for entrepreneurs I invariably encounter some version of this problem. The entrepreneurs who have hired me like the idea of enhanced planning and communication, but they always balk when they realize that they, too, must use the systems that are being put in place.
    Management

    I Had This Wrong for 20 Years: Profit is Not a Purpose

    Had I stopped to think deeply about it, I would have realized much sooner that profit and a higher purpose are not mutually exclusive.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, supply chain

    marketing, technology

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    At the end of the day, we all have to fight our demons alone. And I think that's the source of loneliness. If you spend your whole life insisting there are no demons to fight or hiding your demons or determined to fight them in private, you end up existentially alone.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    Society and Culture

    Follow Social Articles

    Cynical? Just a Little

    You Can't Have it Both Ways

    Be the Change. Every Two Years.

    When Leadership is Lacking, Nothing Else Matters

    (bowing low to The Economist) Great Minds Like a Think

    Humanity is Not a Zero Sum Game

    Not Other

    Stop it Already

    You Don't Own Me

    And Now for an African-American First Lady