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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
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    Ethics

    Dignity At Work Shouldn't Be a Contradiction

    What does it mean to honor an employee's dignity?
    Merchandising

    Know the Message in Your Medium

    Remember the book – and the saying – the medium is the message? Marketers must consider the mediums that are most relevant for the delivery of the message.
    Marketing

    Does the Jewelry Industry Have a Competitiveness Problem?

    Retail

    Why Are We Still Fighting About Lab Grown Diamonds?

    The jewelry industry continues to take polarized positions on lab-grown diamonds.
    Branding

    The Secret to Small Business Success

    There are several business skills you must cultivate to ensure the survival and profitability of your company.
    Leadership

    GPS for your Future

    Management

    All of the Responsibility, None of the Authority

    Here are some of the key structures that are absolutely necessary when converting to a more team-based organization.
    Management

    The Small Business Leadership Challenge

    Leadership requires a lot of consistency and discipline and is one of the biggest challenges facing small business owners.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Hello Kitty

    The question of how to create and sustain accountability for behavior is one that comes up regularly in business. The answer to this question is clear, but it’s not easy.
    Management

    The Few, The Proud . . . Mostly the Few

    An entity worthy of allegiance, clearly defined challenges that require significant effort to achieve, and strong leadership. That’s the recipe for creating pride in a workplace.
    Management

    Karma Crackers in My Soup

    Push people because you owe it to them, not because they’ll appreciate it – because they won’t.
    Management

    Embrace the Internet to Increase Business Value

    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
    Management

    It's Just Conflict

    Conflict has value. Any alliance without an occasional clash of diverging ideas will be as satisfying as a diet of chicken broth or a dip in a tepid bath.
    Management

    Being a Better Leader Part 1: The Balancing Act

    First in a series of 8 articles on becoming a better leader. How do you balance patience with people against impatience with progress?
    Management

    The Knee Bone's Connected to the . . . (or, A Cure for All Manner of Social Problems

    This failure to make connections is not isolated to the medical community. Business owners regularly fail to make the connections necessary to ensure the health of their businesses.
    Management

    What's "Fair" Anyway?

    The definition of fair means to be free of favor to any side. But in business we really do favor some things.
    Management

    The Gift That Keeps On Giving? Technical Skills

    You already know that reading, writing, and an education are a requirement for success. Now you must add technical skills to that list.

    Video

    Check Out Our Youtube Channel!

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    jewelry industry, marketing

    marketing, strategy

    branding, selling

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    Society and Culture

    Follow Social Articles

    When Leadership is Lacking, Nothing Else Matters

    On Generation Bashing

    Let God Worry About It

    Pop Gossip and Bloated Self Esteem

    Reflection 2017: Big Themes from Individual Choices

    A Logic Puzzle About Gun Ownership

    Be the Change. Every Two Years.

    More Empathy. Less Entitlement.

    What's the Real Problem with Health Care?

    Death Expands Life