Stop! Before you drag-and-drop your way to a cookie-cutter website, think about your business value proposition. Do the work of website innovation.

You've created a business strategy, minimum viable product or service, and a business plan. Now you need goals, measurable objectives, and a method of monitoring and managing results; in other words, a Management Framework. This article compares and explains your options.

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles, what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer, understanding these concepts will most certainly improve your marketing efforts.

The building blocks of profitability are clear, and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your business will suffer.

It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.

Consumers - female and male - buy based on emotion, not logic. No matter how many facts and statistics they cite, they ultimately buy based on how you made them feel.

The first requirement of a good leader is character; responsibility, respect for others, honesty and trustworthiness, fairness, caring and empathy, and concern for community. These attributes are essential for good leadership.

The jewelry industry continues to take polarized positions on lab-grown diamonds.