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Business Insights from Andrea Hill

I just read that key copy drivers for 2010 marketing include Anger Greed Fear Guilt Exclusivity Salvation and Flattery. Really? Ick.

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Let's Not Do This

I just read that key advertising copy drivers for 2010 marketing include Anger, Greed, Fear, Guilt, Exclusivity, Salvation, and Flattery. Really? Ick. I don't care what era it is or which demographic group is ascendant. You'll always engage more, excite more, connect more, and sell more if you appeal to people's better angels.

24 July 2010