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Business Insights from Andrea Hill

Why Great Ideas Sometimes Get Ignored

Originally Published: 19 June 2025
Last Updated: 24 June 2025

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Ever share a great idea and get ... crickets?

It may not be the idea. It could easily be the frame.

When you come up with an idea outside the usual frameworks or structures ... when it doesn't look like something people are familiar with, or follow familiar rules ... people often don't know how to think about it.

The brain likes patterns. Known shapes. Clear comparisons.
No pattern = no traction.

I'm sure thousands of million-dollar-ideas have been abandoned because a person of influence didn't 'get it'.

So if you've done the work of assessing your idea*, and you're pretty sure it's good, don't let other people's ho-hum reactions cause you to lose your mojo. Press on! Give yourself permission to be the only one that 'gets it', and maybe your idea won't be one of the million-dollar-ideas lost to history.