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Business Insights from Andrea Hill

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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    Power, Politics, Sex, and Religion (yes, this is a business blog)

    The primary goal of a business is to create value for its customers, and each business relies on its employees to deliver that value. Employees who feel respected, safe, and appreciated do a much better job of delivering customer value than employees who feel compelled to put up self-protective walls.
    Merchandising

    The Price is What

    Customers don’t pay for products or services. They pay for perceived value.
    Marketing

    It's a Large World After All

    Before you start fantasizing about being an international player, you might want to evaluate how much opportunity for growth still exists close to home.
    Retail

    Trade Shows Are Strategic ... Stop Making Them Tactical

    Branding

    The Secret to Small Business Success

    There are several business skills you must cultivate to ensure the survival and profitability of your company.
    Leadership

    Natural Christmas Tree

    Natural Christmas Tree
    Management

    The Rudiments of Engagement

    Getting a management team engaged is both financially and personally rewarding. The concepts described here will help get you started.
    Management

    What's "Fair" Anyway?

    The definition of fair means to be free of favor to any side. But in business we really do favor some things.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Resolution #2: Become a Better Thinker

    Most folks don't think. We react, daydream, deny, endorse, commiserate, argue, wish, and even wonder. But being a thinker is different.
    Management

    An Improved Report Card

    If you want a quick insight injection on how to take goal setting and self-assessment to the next level, let this be your 5-minute primer.
    Management

    Is it about the economy? It's about the leadership stupid.

    The job of leadership is a big one – whether it is leading a country or leading a department.
    Management

    What's "Fair" Anyway?

    The definition of fair means to be free of favor to any side. But in business we really do favor some things.
    Management

    Criticism: The fire in the forge of great leadership

    A great leader goes beyond those characteristics to combine a blend of intense personal will with great humility.
    Management

    Your Twitch is Showing

    Twitch your nose all you want, but then you should probably get down to the grown-up work of evaluating, making informed decisions, being patient, accepting current reality, and creating incremental change.
    Management

    Molecular Transformation Begins at Home

    Many people become so overwhelmed at the notion of transforming their entire organization that they never get past thinking about it. Think much smaller.
    Management

    No Poo Throwing

    Better decision making starts with accepting requests gracefully and responding to them logically. Read on too see if you are guilty of a deflection strategy that gets in the way of good communication and results!
    Management

    You Can't Tell Me What to Do!

    When I consult for entrepreneurs I invariably encounter some version of this problem. The entrepreneurs who have hired me like the idea of enhanced planning and communication, but they always balk when they realize that they, too, must use the systems that are being put in place.

    Video

    Check Out Our Youtube Channel!

    Go to our Youtube channel and pound that SUBSCRIBE button!

    We post a lot of videos: business educational, inspirational, motivational, and even lots of software/technical. You don't want to miss it, so subscribe to our Youtube channel today, and get alerts when we post new content.

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    jewelry industry, marketing

    marketing, strategy

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Taking a knee ... Long the choice of peaceful, PRAYERFUL resistance.

    I sometimes wonder what our country would be like today if Christians had thrown themselves into eradicating poverty or inequality with the same energy they invested in fighting abortion.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    Perfectionism is a luxury for (starving) artists, or artists with benefactors. The rest of us must learn the difference between being in love with our own ideas and being in love with progress.

    Society and Culture

    Follow Social Articles

    It Really is up to Women

    On Generation Bashing

    Not Other

    Our Grammarless Society

    And Now for an African-American First Lady

    What On Earth Do We Do Now?

    Stupid, Egotistical, or Both?

    Facts Are Facts

    Ten Questions to Better Parenting

    For All the Moms of the Not-Conventional