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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
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    Ethics

    Gender Bias in the Jewelry Industry

    Gender bias is not unique to the jewelry industry. But as a small industry that predominantly serves women, addressing it may be essential to our survival.
    Merchandising

    Improve Your RTS (Return on Trade Show) With These 10 Important Tips

    You know the basic tips: Show everything, make appointments, manage your budget. But to get your return on trade show, you need to do these 10 things well.
    Marketing

    Still Playing Dress-up in Your Parents' Clothes?

    Most people don't know where to start with branding. They're not even sure what it is.
    Retail

    Trade Shows Are Strategic ... Stop Making Them Tactical

    Branding

    Change Mismanagement

    The types of changes you should – and should not – make during a recession are the same types of change you should consider during a strong economy.
    Leadership

    Tweet This

    Management

    Who Says Purgatory's Just for Catholics?

    Tips on how to make meetings more powerful, to develop strong facilitators, and to become more effective as a management team.
    Management

    Being a Better Leader Part 3: Be a Student of Business

    To be a better leader, be a student of business. This article gives advice on what areas to study and where to go to find that information.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    An Ode to Difficult Geniuses

    Every business leader preaches the importance of innovation and outperforming the competition, yet business managers are busy squeezing every threatening and/or unconventional element out of their environment.
    Management

    Collaborative Management: Consultative vs Consensus

    There are two distinct styles of collaborative management. One is preferable to the other for a few reasons.
    Management

    Being a Better Leader Part 2: Be the Chief Customer Finder

    To be a better leader, become the Chief Customer Finder. Foster a strong sales and service culture, support your sales organization, and demonstrate true customer leadership.
    Management

    Don't Play a Zero Sum Game

    Selling is understanding what a customer needs, then providing solution to their needs. A good sales effort tells the customer what to decide.
    Management

    All of the Responsibility, None of the Authority

    Here are some of the key structures that are absolutely necessary when converting to a more team-based organization.
    Management

    Evaluating Business Software Programs? Dig Deeper From the Beginning

    When investigating business software programs always start by evaluating the underlying code and technology and how the software is designed.
    Management

    Give Better Feedback - Get Better Results

    If business is about continuous improvement, then people must be continuously improving too. Giving better feedback will help your business improve.
    Management

    Sit. Crawl. Walk. Run. Stairs. The Strategic Process

    If you follow a logical, tested, practical strategic process, you can implement all the strategic building blocks your company needs to be competitive and successful.

    Video

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    jewelry industry, supply chain

    jewelry industry, marketing

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Don't get FOMO over unicorns in the news. It's not usually the first person with the idea who makes the money, or even the first person who invests the cash. The person who invests the discipline is always the one to bet on.

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    "The tricky thing about hope is to not confuse it with optimism." Rebecca Solnit

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"

    Society and Culture

    Follow Social Articles

    Zero Sum Gamers and the Covid-19 Moment

    It's Risky Business Speaking for God

    Republican Suicide Pact

    Home School – Going for the Least Damage, When the Most Good Isn't an Option

    Who Will I Stand For?

    For All the Moms of the Not-Conventional

    When Talking Gun Violence, Look at the Whole Picture

    Stop it Already

    Let God Worry About It

    Profile the Future