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The Small Business Marketing Trap

Most small business owners judge their website content relative to how close it sounds to the way they would have said it themselves. That standard makes no sense for businesses trying to get found by AI search engines. AI search rewards two things above almost everything else: how recently a business published and how consistently it publishes. In this story, a jewelry store analogy offers the clearest way to understand this vital concept in our rapidly changing marketing landscape.
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First Things First: There's an Order to Profitability

The building blocks of profitability are clear and they even have a required sequence to them. But without knowledge of the building blocks - or awareness that these building blocks even exist! - your marketing can underperform for years (or decades).
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Principles of Graphic Design

Most small business owners are doing a lot of graphic designs themselves. But without understanding graphic design principles what you save in time and fees will cost you in results. This 36-minute video will help you understand the basic principles of graphic design. Whether you are doing your own graphics or working with a graphic designer understanding these concepts will most certainly improve your marketing efforts.
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Radical Inclusiveness - the Competitive Edge

In a business climate where competitiveness and innovation are everything equality and diversity in the workforce are important keys to success.
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Outstanding Customer Service is a Culture Thing

The question of how to deliver the outstanding customer service consumers expect is easy to answer but harder to implement.
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    Reflections
    Follow Reflections
    Ethics

    How Do You Bend the Lens?

    To understand the truth in the world, simply look at yourself and what you believe. Your belief system dictates how you see the world.
    Merchandising

    Can You Put 200,000 Miles On Your Brand?

    But building a brand requires commitment to every aspect of your business, from the quality and cost of components, to post-sale support, and all the way through long-term product satisfaction.
    Marketing

    What Price Brand?

    Brands are the glue that holds a relationship together, and not just in marketing.
    Retail

    Embrace the Internet to Increase Business Value

    It’s no longer enough to just have a website. You must have a website that looks and feels current, and offers more than just a few pretty pictures.
    Branding

    You Can't Fake This

    Here's an example of what happens when even one detail of your operations, sales, or marketing fails to be consistent with the brand you have created.
    Leadership

    Death Expands Life

    Management

    Cinderella Teams and Giant Killers

    Small businesses have a distinct advantage that large businesses do not have, and one of the things we must do is exploit this advantage to the maximum extent. What is it? Our ability to be flat, networked, and flexible.

    Tell Better Stories

    It's not enough to sell a product or a service any more. You must also be able to tell the story. The Pip Storytelling Deck is a tool we use at the Werx Brands to construct and tell better stories. You can be a master story-teller too!

    Order Yours Today
    Management

    Make Time to Plan

    Making time to plan is the most important thing you can do.
    Management

    Be a Better Leader Part 5: Be the Brand Builder

    Strong brands are a direct reflection of strong leadership. Embrace your role as the primary brand builder for your organization.
    Management

    WYSIWYG

    Things go wrong in business for a variety of reasons. Failure to create clear expectations is a big culprit.
    Management

    Karma Crackers in My Soup

    Push people because you owe it to them, not because they’ll appreciate it – because they won’t.
    Management

    Breakfast Lunch and Gratitude

    Focusing on weakness or even mediocrity at the expense of rewarding strength will lower the average performance of your organization.
    Management

    Resolution #2: Become a Better Thinker

    Most folks don't think. We react, daydream, deny, endorse, commiserate, argue, wish, and even wonder. But being a thinker is different.
    Management

    Giddy’up

    Managing risk requires an ability to analyze the pros and cons of each decision from an objective place. Here are some tips on how to do it.
    Management

    Who Says Purgatory's Just for Catholics?

    Tips on how to make meetings more powerful, to develop strong facilitators, and to become more effective as a management team.

    Video

    Check Out Our Youtube Channel!

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    jewelry industry, supply chain

    marketing

    branding

    ethics, personal development

    marketing, management

    Strategy

    Branding

    Well, Catholics pray to saints," I mutter to myself as I begin my nightly prayer to RBG.

    It's surprising how many people are not aware of their reasons for doing things. They think they know, but when asked to reflect upon it, they don't. Why are you in business? Why are you pursuing this role? Why are you frustrated, lonely, anxious, doubting? Why are you making this decision? Why aren't you asking for help? If you ask why before deciding what, who, how, or when, you will come up with a stronger answer every time. In business, why is the essence of strategy. In life, why is the essence of progress.

    I suspect the fear of being afraid is the most destructive fear of all.

    Maybe the reason its so hard to remain in quarantine is that it's hard to outrun sadness when you're forced to be still.

    Hmm . . . my favorite new term-of-the-week: Ratlicker
    "A person who refuses to wear a mask, or take any of the basic precautions to help society prevent an air born illness during an epidemic. ( In reference to the bubonic plague being spread by rats. )"
    "Millions of items of the outward order are present to my senses which never properly enter into my experience. Why? Because they have no interest for me. My experience is what I agree to attend to. Only those items which I notice shape my mind.”
    William James

    Society and Culture

    Follow Social Articles

    Home School – Going for the Least Damage, When the Most Good Isn't an Option

    More Empathy. Less Entitlement.

    For All the Moms of the Not-Conventional

    NASCAR for Politicos

    What On Earth Do We Do Now?

    Prayer for a Nation

    Pop Gossip and Bloated Self Esteem

    Humanity is Not a Zero Sum Game

    Our Grammarless Society

    Ten Questions to Better Parenting